Step one: the conversation
A video call, an hour, no fabric decisions. We talk about the venue, the time of day, the weather, what you have hated in every dressing room so far, and what you want to be able to do in the gown — dance, sit down to a long dinner, be carried through a traditional ceremony.
Step two: measurements taken locally
Self-measuring fails. Instead we brief a seamstress near you directly — a written schedule of twenty-odd measurements, taken in the underwear and shoes you'll actually wear. This is the single most important appointment in the whole process, and it takes forty minutes.
Step three: the toile in the post
You receive a full calico prototype of the gown. You put it on, photograph yourself front, back and both sides against a plain wall, and we walk through it on a call. Toiles are where problems are supposed to appear — a toile that needs changes is the process working.
Step four: refinement and delivery
Two refinement rounds follow, then the gown is finished, pressed, boxed and couriered insured to your door with a steaming and dressing guide. We book a final call for the week before the wedding to talk through getting into it, bustling it, and what to do if something happens on the day.
Where it goes wrong
Three things: brides who self-measure, brides who lose or gain significant weight after the toile without telling us, and brides who start eight weeks out. Everything else is solvable. Tell us early and honestly and remote commissions fit as well as in-person ones.
